Lovethics Last updated: August 5, 2026

Legal Center

Privacy Policy, Terms & Conditions, and Cookie Policy. Operated by Lovethics, Seattle, WA, USA.

Privacy Policy
01.Overview & summary
Plain-language promise We collect what we need to verify people, help you meet good matches, and keep the community accountable — nothing more. We do not sell your personal information, and you can see, correct, and delete your data.

This Privacy Policy explains how Lovethics ("we," "us," "our") collects, uses, discloses, and protects personal information when you use the Lovethics app, lovethics.com, and related services (the "Service"). By using the Service you acknowledge these practices. It is incorporated into our Terms & Conditions and works alongside our Cookie Policy.

TopicIn short
What we collectAccount & contact details, identity-verification data, your profile & preferences, photos, the structured ratings you give and receive, and device & approximate location data.
WhyTo run the Service, verify identity, suggest matches, maintain accountability, keep people safe, and meet legal duties.
SharingLimited profile and reputation information is visible to other members. We use vetted vendors. We do not sell your data.
RetentionReputation runs on a rolling 180-day window; account data is kept while your account is active and for a limited period after.
Your controlAccess, correct, delete, export, or object — subject to your region's laws.
02.Data we collect

Information you provide

  • Account & contact: phone number, email, and password credentials.
  • Identity verification: a short live video recorded in-app and information from linked accounts (LinkedIn and Instagram, and services we may add) used to confirm you are a real, unique person.
  • Profile: name, age, gender, orientation, height, and other structured attributes you choose, plus photos and short structured prompt responses.
  • Preferences: the criteria you set for who you'd like to meet.
  • Ratings you submit: structured, category-based ratings about people you meet through the Service.
  • Communications & support: messages within the Service and anything you send when you contact us or file a report or dispute.
  • Payments: processed by the relevant app store or payment processor; we receive confirmation, not full card details.

Ratings & reputation data

The ratings you give and receive, and the signals used to compute and display reputation within the Service. Ratings are structured, category-based, and (like the two-way systems used by rideshare platforms) drawn from multiple members over time.

Collected automatically

  • Device & technical: device identifiers, OS, app version, IP address, diagnostic/crash data.
  • Usage: features used, interactions, session data.
  • Location: approximate and, where you permit, precise location to enable location-based features and confirm in-person meetings. You control this in device settings.
  • Cookies & similar technologies: see our Cookie Policy.

From third parties

We may receive data from the accounts you link for verification, from analytics and infrastructure providers, and from safety or fraud-prevention partners.

03.How we use your data

We use personal information to: create and maintain your account and verify identity; operate core features including matching and in-person meeting confirmation; compute, display, and maintain reputation; promote safety, detect fraud, investigate reports, and enforce our Terms; process transactions and manage subscriptions; communicate with you (service and, where permitted, marketing); analyze and improve the Service; and comply with legal obligations.

Legal bases (EU/UK, where applicable)

We rely on performance of a contract (to provide the Service), consent (for certain processing, including special-category data and some marketing — withdrawable at any time), legitimate interests (to secure and improve the Service and prevent abuse), and legal obligation.

04.How we share information
  • With other members: your profile and photos are visible to other members, and — depending on your settings and features — reputation information may be visible too. Don't include anything you don't want others to see.
  • With service providers: vendors for hosting, analytics, identity verification, payments, support, and safety, under contracts limiting their use of the data.
  • For safety, legal & security: to respond to legal process, enforce our Terms, protect people, or investigate fraud or misconduct.
  • Business transfers: in a merger, acquisition, financing, or asset sale, subject to this Policy.
  • Aggregated / de-identified data that cannot reasonably identify you.

We do not sell your personal information for money. Where any analytics or advertising activity is treated as a "sale" or "sharing" under U.S. state laws, we honor the opt-out described in Section 06.

05.Sensitive information

Some information you choose to provide may be sensitive under applicable law — including data that may reveal sexual orientation, precise geolocation, and information derived from identity verification. Where required, we process it only with your consent or as permitted by law, and you may leave optional sensitive fields blank.

06.Your rights, choices & obligations

Depending on where you live, you may have the right to access, correct, delete, or receive a portable copy of your personal information; to object to or restrict certain processing; to withdraw consent; and to appeal. Exercise these in the app or by emailing privacy@lovethics.com. We will not discriminate against you for exercising your rights.

You can control notifications, location, and tracking through device and account settings, and opt out of marketing via the unsubscribe link or in-app controls.

U.S. state privacy rights

Residents of states including California, Colorado, Connecticut, Virginia, and Utah have rights to know, access, correct, delete, and opt out of targeted advertising, certain profiling, and the "sale" or "sharing" of personal information. This section is our "Notice at Collection" where required; the categories we collect and our purposes are described above. We honor recognized opt-out preference signals such as Global Privacy Control. Washington residents: see the health-data note in Section 05.

07.Data retention

We keep personal information while your account is active and as needed to provide the Service. Reputation operates on a rolling 180-day window, so signals older than 180 days no longer affect your displayed reputation — no one is permanently defined by their worst moment. After you close your account, we retain limited information as necessary to comply with legal obligations, resolve disputes, prevent fraud and abuse, and enforce our agreements, then delete or de-identify it.

08.Security & international transfers

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your information, we will notify you and regulators as required by law. Report concerns to security@lovethics.com.

We may process and store information in countries other than where you live, including the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses for cross-border transfers.

09.Children

The Service is only for adults 18 or older. We do not knowingly collect information from anyone under 18. If we learn we have, we will delete it and terminate the account.

10.Changes & contact

We may update this Policy. For material changes we will provide notice through the Service or by other means at least 30 days before they take effect where feasible, and update the date above. Continued use after changes take effect constitutes acceptance.

Terms & Conditions
01.Acceptance & eligibility
Please read carefully These Terms are a binding agreement. Section 16 contains an arbitration agreement and class-action waiver that affect how disputes are resolved.

These Terms & Conditions ("Terms") are a binding agreement between you and Lovethics ("we," "us"). By creating an account or using the Service, you agree to these Terms, our Privacy Policy, and our Cookie Policy. If you do not agree, do not use the Service.

You must be at least 18 years old and able to form a binding contract. You may not use the Service if you are barred under applicable law, if we have previously terminated your account, or if you are required to register as a sex offender in any jurisdiction. You represent that all of this is true.

02.The service

Lovethics is an accountability-based platform for meeting people. It lets verified members connect, meet in person, and give each other structured, category-based feedback that contributes to a member's reputation on the Service. Features may change, and we may add, modify, or discontinue them at any time.

03.Accounts & verification

You must provide accurate information, complete our verification steps, and keep your credentials secure. You are responsible for activity under your account. You may hold only one account; you may not impersonate anyone, use another person's identity, or create an account for someone else. We may refuse, suspend, or revoke verification or accounts at our discretion.

04.The rating & accountability system
How it works Ratings are structured and category-based, drawn from members you've actually met, and averaged over a rolling 180-day window. There is no free-text field. Misusing the system can affect your standing — but you get notice and a chance to improve first.

Members who have met may rate each other across defined quality categories. Modeled on the two-way rating systems used by rideshare and delivery platforms, the system works on these principles, and by participating you agree to them:

  • Honest, first-hand only: you will rate honestly, based solely on your genuine experience, and will not submit false, retaliatory, coordinated, or manipulated ratings, or buy, sell, trade, or extort ratings.
  • Structured & time-bound: ratings are submitted through the categories we provide, are drawn from multiple members, and are averaged over a rolling 180-day window, so no single moment defines you permanently.
  • Blind until submitted: ratings follow the timing and visibility rules built into the Service.
  • Reviewed before they count: we may review or validate reports and ratings, and may withhold, adjust, or remove those that violate these Terms.
  • Disputes: you may dispute a rating you believe is unfair through our in-app process; we review disputes through AI intake and human moderation.
  • New members: members with too few ratings are shown as provisional ("new") rather than being defined by a small number of ratings.
  • Effect on standing: reputation may affect your visibility and matching, and consistently poor ratings or rule violations may lead to reduced visibility, restriction, suspension, or removal. Where practical, account consequences based on ratings follow notice and an opportunity to improve, and removal is a measure of last resort.

Ratings and reputation reflect the subjective opinions of members, not statements of fact by Lovethics (see Section 05).

05.Ratings are opinions · not a consumer report · consent to be rated

Ratings, reviews, scores, and reputation information are provided by members and reflect their personal opinions and experiences. They are not statements of fact by Lovethics, and we do not adopt, endorse, verify, or guarantee their accuracy, reliability, or completeness. Lovethics acts as a neutral platform for member-generated content and, to the fullest extent permitted by law, is not responsible or liable for that content. You are responsible for the ratings and content you submit.

Not a consumer report. Reputation information is for personal, social use only. Lovethics is not a consumer reporting agency, and this information is not a "consumer report" under the Fair Credit Reporting Act (FCRA). You may not use it, in whole or in part, to make or inform decisions about a person's eligibility for employment, credit, housing, insurance, or any other FCRA-covered purpose.

You consent to being rated. Because mutual, structured feedback is a core function of the Service, you agree that other members may rate you across the defined categories, and you grant Lovethics the right to compute, store, display, and update your reputation as described in these Terms and our Privacy Policy.

06.Community rules & prohibited conduct

You agree not to, and not to help others: harass, threaten, defame, stalk, or harm any person; post unlawful, hateful, sexually exploitative, or infringing content; create fake, misleading, or duplicate profiles or misrepresent your identity or age; solicit money or promote commercial or fraudulent schemes; collect or scrape other members' information or use bots; circumvent verification, safety, rating, or security features; or violate any law. We may remove content and suspend or terminate accounts for violations. Report conduct through in-app tools or hello@lovethics.com.

07.Your content & license

You retain ownership of content you submit (photos, prompt responses, ratings). You grant Lovethics a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, and use that content to operate, provide, and improve the Service, and as described in our Privacy Policy. You represent that you have the rights to your content and that it does not violate these Terms or the rights of others. This license continues for content shared with others or retained for legal, safety, or backup purposes, even after you delete it or close your account.

08.Acceptable use & restrictions

You may use the Service only for lawful, personal, non-commercial purposes and in accordance with these Terms. You may not: reverse engineer, decompile, or attempt to extract source code; scrape, crawl, or harvest data; use the Service to build or train a competing product; interfere with or disrupt the Service or its security; introduce malware; access the Service through automated means except as we permit; or misrepresent your identity or affiliation.

09.Safety, meetings & disclaimer
Important Verification is not a background check. Use your own judgment and meet safely.

Lovethics helps confirm that members are real people, but we do not conduct criminal background checks and cannot confirm that any member is who they claim to be, is safe, or is suitable to meet. You are solely responsible for your interactions with other members, online and in person. Take sensible precautions: meet in public, tell someone your plans, and stop any interaction that makes you uncomfortable. To the fullest extent permitted by law, Lovethics is not responsible for the conduct of any member or any harm arising from interactions between members.

10.Subscriptions & billing

Certain features require a paid subscription; prices, features, and billing periods are disclosed at purchase. Subscriptions bought through an app store are billed and managed by that store under its terms. Unless stated otherwise, subscriptions automatically renew at the then-current price until you cancel, and you can cancel through your app-store account settings. Except where required by law or the store's policy, payments are non-refundable. We may change prices with at least 30 days' notice, or as required by law.

11.Intellectual property

The Service — including its software, design, logos, and the "Lovethics" name and marks — is owned by Lovethics and protected by intellectual-property laws. We grant you a limited, revocable, non-exclusive, non-transferable license to use the Service for its intended purpose. All rights not expressly granted are reserved.

12.Suspension & termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access, with or without notice, if you violate these Terms, create risk or legal exposure, or if we discontinue the Service. Provisions that by their nature should survive termination will survive, including Sections 05, 07, 11, and 13–18.

13.Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, non-infringement, and any warranty regarding availability, security, accuracy, or results. We do not warrant that the Service will be uninterrupted or error-free, and you should not rely on it as your sole basis for decisions about other people. Some jurisdictions do not allow certain disclaimers, so some of these may not apply to you, and you may have additional rights.

14.Limitation of liability

To the fullest extent permitted by law, Lovethics and its officers, employees, agents, and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, data, or goodwill, or for any harm arising from your interactions with other members. Our total liability for any claim relating to the Service will not exceed the greater of the amount you paid us in the twelve (12) months before the claim or US$100. Some jurisdictions do not allow these limitations, so they may not apply to you. Our affiliates and suppliers are intended third-party beneficiaries of this Section.

15.Indemnification

You agree to indemnify and hold harmless Lovethics from claims, damages, and expenses (including reasonable legal fees) arising out of your use of the Service, your content, your interactions with other members, or your violation of these Terms or applicable law.

16.Dispute resolution, arbitration & class-action waiver
Read this — it affects your legal rights With limited exceptions, you and Lovethics agree to resolve disputes through binding individual arbitration, and to waive class actions and jury trials. You may opt out within 30 days.

16.1 Informal resolution first

Before starting arbitration, you agree to first contact us at legal@lovethics.com with a written description of your claim and to work with us in good faith for at least 60 days. This is a precondition to arbitration.

16.2 Binding individual arbitration

Except as below, any dispute arising out of or relating to the Service or these Terms will be resolved by final and binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, under the Federal Arbitration Act, rather than in court. A court decides only disputes about the scope or enforceability of this arbitration agreement.

16.3 Jury & class-action waiver

You and Lovethics waive any right to a jury trial and agree claims may be brought only individually, and not as a plaintiff or class member in any class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate claims or preside over any class proceeding.

16.4 Small-claims & injunctive exceptions

Either party may instead bring an individual claim in a small-claims court with jurisdiction, and either party may seek injunctive relief in court for infringement or misuse of intellectual property.

16.5 Mass arbitration

If 25 or more similar demands are asserted with the help of the same or coordinated counsel, they will be administered in staged batches to promote efficient resolution, with timelines adjusted accordingly, consistent with the applicable rules.

16.6 Your right to opt out

You may opt out of this arbitration agreement (16.2–16.5) within 30 days of first accepting these Terms by emailing legal@lovethics.com with your name, your account email or phone, and a clear statement that you opt out. It won't affect any other part of these Terms.

16.7 Exceptions

This Section does not apply to users in the EU, EEA, UK, or Switzerland, or anywhere the arbitration agreement or class waiver is prohibited by law; those users are handled by the courts of their residence as required by local law.

16.8 Governing law & venue

These Terms are governed by the laws of the State of Washington, without regard to conflict-of-laws rules. Any matter not subject to arbitration (or brought by an opted-out U.S. user) will be resolved exclusively in the state or federal courts in King County, Washington, and you consent to their jurisdiction, except where applicable law requires otherwise.

17.Changes to these Terms

We may update these Terms. For material changes we will provide notice through the Service or by other means at least 30 days before they take effect where feasible, and update the date above. Continued use after changes take effect constitutes acceptance.

18.General

Entire agreement: these Terms, the Privacy Policy, and the Cookie Policy are the entire agreement regarding the Service. Severability: if any provision is unenforceable, the rest remains in effect. No waiver: our failure to enforce a provision is not a waiver. Assignment: you may not assign these Terms; we may, in connection with a merger, acquisition, or asset sale. Force majeure: we are not liable for delays or failures beyond our reasonable control. Electronic communications: you consent to receive communications electronically. Notices: legal notices to us go to Lovethics, Seattle, WA, USA, and legal@lovethics.com.